_{Redefining the Neo Brand}

_{BRAND STRATEGY | CREATIVE DIRECTION | COPYWRITING}

Neo has been Canada's top startup for the last two years. Following major partnerships with global brands like Tim Hortons and Cathay Pacific, the growing fintech was looking to refine its brand and evolve its visual language. As part of this new direction, I wrote and helped direct several ads, alongside a full refresh of Neo's website.

The main 'hero' ad highlights the ease and simplicity of the Neo app and its features, relying on the visual language of UI in energetic transitions.

The brief called for an ad that would work as multiple cut-downs to highlight individual features of the new app.

_{Digital Ads}

With reference to the new brand identity and visual language, I worked on a number of digital ad campaigns inspired by visual ASMR. (Credit to Bruno Rojas for the silky smooth motion design)

_{Out of Home (OOH): 'Airport' Billboards - Toronto Eaton Centre}

I was inspired by the concept of old airport ticker displays as a theme to highlight the cities, partners and cashback available around Canada for people using Neo.

We created companion display ads for the elevators in the Eaton Centre. These were smaller screens (think laptop-sized), so I came up with a compact version of the concept as well.

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The Result:

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Read more about Fintech branding and content design:

• Part 1: Neo Financial - Website - A complete redesign of the Neo website‍
• Part 2: Neo Financial - UX Writing - How to improve a banking app with better content design
• Check out some commericals for the JA Money Card launch.
• Explore my brand identity work in fintech and other sectors

‍_{BIG THANKS TO:
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SCOTT MALO - STUDIO DIRECTOR
HOLLY DUPEJ - HEAD OF STUDIO
BRUNO ROJAS - MOTION DESIGNER}